Wholesale gift card programs are an extremely popular and efficient way to earn additional income in your store, gas station, or other retail location. You have probably seen a wholesale gift card program in your local gas station or grocery store; with multiple gift cards from different merchants on the same display. These gift cards are authorized by the original merchant and resold through the gift card program.
If you own a local based business a wholesale gift card program can take your sales and marketing strategy to the next level. Here is why your local business needs a wholesale gift card program.
1.) Local distribution
You can choose to have your gift cards distributed in local markets. This is perfect if you are distributing restaurant gift cards. Instead of distributing to a large network and paying too much for distribution fees, you can select where you want your gift cards displayed. This means you are directly targeting people that you want to bring into your business.
2.) Free marketing
When Jon Doe gets his coffee in the morning, he’ll see your gift cards on display. Even if he just see’s your company logo the impression counts. Why do you think people pay so much money for billboard advertisements on the side of the highway? You’ll have a countless number of impressions from your target customers, which will lead to higher sales.
3.) Huge opportunity
The annual gift card market is somewhere around 80 – 90 billion dollars each year. If you’re only selling gift cards in your store then you’re missing out on the bigger opportunity. You can directly reach your target market through a wholesale gift card program.
4.) Increased sales
On average whenever someone redeems a gift card, they spend 150% of the face value. If you own a clothing store that means if someone has a $50 gift card then they’re going to drop $125 in new apparel.
5.) Why not?
What do you really have to lose by joining a wholesale gift card program? The fees are limited and your profit margins will increase through gift card sales. You’ll bring in new customers and market in the areas that you want to target.
Tags: local business, Wholesale Gift Card Programs, wholesale gift cards